Marketing Plan

Buying

       The Capital region real estate market has remained stable as compared with the rest of the country. The price of housing never shot up quickly and therefore didn’t fall much when the economy shrank. The large number of state workers in the area has kept the market stable.

      The houses they look for are:

                        1.  In a good neighborhood so the resale value is high.

                        2. Structurally sound so they can be renovated to high standards.

                        3. Priced low so they can do a quality renovation and still make a decent profit.

       They find properties by:

                         1. Running ads on internet sites such as Craigslist

                         2. Using an experienced real estate agent and searching current listings.

                         3. Looking through classified sections in newspapers and on line.

                         4. Using direct marketing.

Selling

        They have been selling their houses very quickly due to the high quality of their renovations, competitive pricing, and the fact that they are located in nice neighborhoods, and their marketing plan has been very effective. Their most recent renovations have sold in a matter of weeks.

       They have been marketing the properties by:   

         1.  Partnering with the Evans Team of Coldwell Banker.

                        2. Posting ads on line on sites such as Craigslist.

                        3. Posting ads in local newspapers.

                        4. Having open houses.

                        5. Placing yard signs around the neighborhood.

                                      (518-895-2537)